Friday, April 4, 2008

About the Project


The showdown of the Anti-Dandruff Shampoos

This is a project for PR2202 Perfumes & Cosmetics that aims to compare and contrast 3 Anti-dandruff Shampoos in the market for its
fragrance, product claims and packaging.We shall attempt to discuss this in relation to the products' marketing strategy to attract the target group of consumers. Ultimately we will present an anti-dandruff shampoo that seeks to incorporate the pros and redress the cons of the 3 discussed products.


A project done by :
Nadiah Bte Ridzuan
Muhammad Nazri Bin Jonaidi
Mohamad Mukmin Bin Sattar
Muhammad Khaliq s/o Md Saleem